AI Insights · Timothy · April 2022
Top 5 Film & Television Apps on Android in the Middle East Q1 2022
In Q1 2022, the top Film & Television apps on Android in the Middle East showcased notable trends in downloads, active users, and revenue. Here’s a closer look at their performance.
In Q1 2022, the top Film & Television apps on Android in the Middle East exhibited significant trends in weekly downloads, active users, and revenue. Here’s a detailed look at their performance based on data from Sensor Tower.
MX Player from MX Media & Entertainment Pte Ltd saw a steady increase in weekly downloads, starting at around 37K and peaking at approximately 56K by the end of March. Active users also showed a positive trend, growing from roughly 1.3M to over 1.5M by the end of the quarter.
Viu: Dramas, TV Shows & Movies, published by Vuclip Mobile Video, experienced a varied performance. Weekly downloads started at around 73K and dipped to a low of about 29K in mid-February before recovering to approximately 42K by the end of March. Revenue remained relatively stable, peaking at around $1.4K in the last week of February. Active users fluctuated slightly, ending the quarter with about 293K.
Netflix maintained a consistent download rate, with weekly numbers hovering around 30K. Active users saw a slight decline from approximately 1.5M to 1.3M over the quarter.
ﺷﺎﻫﺪ - Shahid from MBC Group showed a notable increase in revenue, starting at around $27K and reaching over $53K by the end of March. Weekly downloads peaked significantly at approximately 73K in the last week of March. Active users also saw a substantial rise, ending the quarter with about 330K.
OSN+ by Anghami Technologies experienced a varied performance in downloads, starting at around 24K and peaking at approximately 32K in the last week of March. Revenue showed a moderate increase, peaking at around $25K in late February. Active users ended the quarter at approximately 173K, showing a notable rise from the beginning of the quarter.
For more detailed insights and data, visit Sensor Tower.